Our Mission

Our mission is educate and advise individuals and organizations about the environmental impact of the clothing industry, the running industry and the intersection of the two.

Latest News and Information

  • It’s Earth Month! 20 Things to do this April

    Today is April Fools’ Day. I’ve already seen headlines that have made me scratch my head and question whether they were real or just a fun trick, including one about shoes from the Washington Post that was, in fact, very real and a great read: The problem with your sneakers? They’re built to last too…

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  • How Big is Your Climate Shadow?

    I’ve spent a lot of time in these articles talking about personal actions that you, as an individual, can take to minimize your environmental impact – your carbon footprint. But as we know, putting the onus on individuals to look at their own carbon footprint isn’t always fair and, in fact, the idea of a…

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